Tip#4 – Incorporating Proof and Believability
15 Aug 2009 |
When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s …
Archive for: August 2009
Tip #3 – Push Their Emotional Hot Buttons
This is where research really pays off. Because in order to push those buttons, you need to first know what they are.
Listen to this story …
Tip #2 – Emphasize Benefits, Not Features
What are features? They are descriptions of what qualities a product possesses.
• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s …
Tip #1 – Focus on Them, Not You
When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”
And …
10 Ways to Write More Effective Ads (Intro)
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship …
