How To Write An Article For the Article Directories

I am not going to try and sell you on the benefits of article marketing to promote your web site. I think that most people already know that they should be writing more articles and submitting them to article directories, even if they do not do it because they do not know how to write an article for the directories so that it is not so burdensome or even overwhelming at times.

Social marketing has its own rewards and for some people it is a legitimate and effective way to build traffic to their sites. Many other people do not enjoy it but force themselves to go through the motions because they know they have to do something, anything.

How Will You Promote Your Website?

Let’s suppose that you have a micro niche site that features the Canon Power Shot SX20. You could probably come up with five or 10 pages of Web content about the SX20 to get your site indexed in Google.  But how would you promote it?  Do you think you could come up with enough original or even interesting material to write another 10 or 20 of 30 articles about the SX20 to submit to the article directories?  And what about duplicate content?  Ezinearticles.com would not even accept your SX20 article if it already appeared on another web site, your own or in another article directory.  The prospect makes social marketing look good, doesn’t it?

Here Is One Way Out of This Trap

Go to the Microsoft adCenter Labs. On the top menu click Tools–> Audience Intelligence–> Demographics. Enter your targeted keyword phrase and hit Go.

For our example it turned out that the primary audience for our keyword phrase is overwhelmingly male, age 50+. You can now use this demographic information to scan online and off-line newspapers and magazines for stories that you think would appeal to your targeted demographic. They do not have to be about cameras. They can be about anything at all. The newspaper or magazine editorial staff has already done all the research for you. They too are targeting a particular demographic. I have a fantastic online source of professionally written, seasonal articles with no copyright restrictions. I’m saving this info for people who subscribe to my email list.

This method completely removes the burden of keyword research.  Since you don’t care if your article is about cameras, or not, you only have to concentrate on writing an interesting article.

If your article is well written with a catchy title and an interesting story or a twist on a current event then the article itself may get picked up by the search engines right from the article directory web site. Other webmasters and ezine publishers will pick up your article if they write to the same demographic group.  You’ll probably get even wider distribution than you would have with a keyword rich article because the other webmasters are not publishing something from the competition. 

Since your resource box is the only thing you really care about you still get all the benefits of article marketing with less work. If you can write every article faster you’ll write more articles, and that is the name of the game. Your 20 or 30 articles with your targeted keyword in the author’s resource box look a lot more doable now, don’t they?

In Conclusion

You can build more traffic to your web site by writing as many articles as it takes to get your targeted keyword ranked above the fold in Google and the other search engines. Write little feature stories and a current event stories that appeal to the demographic for your keyword. Your keyword only has to appear as anchor text in the author’s resource box.