Category: Copy Writing

How To Write An Article For the Article Directories

I am not going to try and sell you on the benefits of article marketing to promote your web site. I think that most people already know that they should be writing more articles and submitting them to article directories, …

Article Marketing Software

What Are They Asking?

A common question I see on forums is “What is the best article marketing software”? It’s not entirely clear from the question whether people are asking about software that helps them “spin” the same article into any …

Tip#4 – Incorporating Proof and Believability

date 15 Aug 2009 | category Copy Writing

When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s …

Tip #3 – Push Their Emotional Hot Buttons

date 14 Aug 2009 | category Copy Writing

This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

Listen to this story …

Tip #2 – Emphasize Benefits, Not Features

date 13 Aug 2009 | category Copy Writing

What are features? They are descriptions of what qualities a product possesses.

• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s …

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