Posts Tagged With: Copywriting

Tip #3 – Push Their Emotional Hot Buttons

date 14 Aug 2009 | category Copywriting

This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

Listen to this story …

10 Ways to Write More Effective Ads (Intro)

date 11 Aug 2009 | category Copywriting

What is advertising?

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?

It’s none of the above.

Advertising is salesmanship …

Emotional Marketing is Not New

date 23 Mar 2009 | category Copywriting

They Laughed When I Sat Down At the Piano But When I Started to Play! —

John Caples wrote this ad about 70 years ago. It became a classic and a very good revenue generator for …

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