Posts Tagged With: effective copywriting

Tip#4 – Incorporating Proof and Believability

date 15 Aug 2009 | category Copy Writing

When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s …

Tip #2 – Emphasize Benefits, Not Features

date 13 Aug 2009 | category Copy Writing

What are features? They are descriptions of what qualities a product possesses.

• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s …

Tip #1 – Focus on Them, Not You

date 12 Aug 2009 | category Copy Writing

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

And …

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