Tip#4 – Incorporating Proof and Believability
15 Aug 2009 |
When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. Because if there’s …
Posts Tagged With: effective copywriting
Tip #2 – Emphasize Benefits, Not Features
What are features? They are descriptions of what qualities a product possesses.
• The XYZ car delivers 55 miles per gallon in the city.
• Our ladder’s …
Tip #1 – Focus on Them, Not You
When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”
And …
