The Content Network is in many ways a throwback to direct marketing as it existed at the turn of the 20th century. The field is wide open for the microniche maverick willing to do his homework and apply some creative thinking .

In the Content Network you can advertise with images and videos. That option is not available in search. Google even gives you an image ad builder so you can build your own image ads and not have to rely on what your merchant partners make available. The newest innovation is a coupon builder.

Coupons have always been big sellers in direct marketing. The latest Google twist creates interesting opportunities for the microniche maverick. It’s a new program so Google is being careful about what kind of coupons people can place in the Content Network. Each ad will have to reviewed by a coupon specialist at Google before it can go live. Expected delay is 2-4 days.

Advertisers who wish to utilize these new templates just need to:

* Log in to their AdWords Account
* Choose the Display Ad Builder format option on any ad group
* Choose Retail category to find the coupon templates